I-M&Ms, i-iconic yecandy-coated chocolate treats, ibisisishwamshwam esithandwayo kumashumi eminyaka. Ngemibala yazo edlamkileyo kunye nencasa emnandi, ziye zaba yeyona nto iphambili kumakhaya amaninzi. Nangona kunjalo, amahemuhemu ebejikeleza ukuba iM&Ms inokuthi itshintshe igama. Kweli nqaku, siza kuphonononga inyani emva kolu qikelelo kwaye sixoxe ngendaleko ye-M&Ms kunye neumatshini wokwenza iimbotyi zetshokolethioko kuyabavelisa.
Ukuqonda utshintsho lwegama elinokubakho, masiqale singene kwimbali ye-M&Ms. Ilekese yaqala ukwenziwa ngo-1941 nguForrest Mars Sr., unyana womseki weNkampani kaMars. Igama elithi "M&M" lithatyathwe kwii-initials zeForrest Mars Sr. kunye neqabane lakhe leshishini, uBruce Murrie. Ngokudibeneyo, baguqula ishishini lelekese ngokwenza imveliso eyodwa edibanisa itshokolethi kunye neqokobhe lelekese elukhuni.
Ukutyhubela iminyaka, ii-M&Ms ziye zaba yinto yehlabathi jikelele. Baye bandise uluhlu lwabo lweencasa, kubandakanya i-peanut, ibhotolo yamandongomane, ialmond, kunye necrispy. Inkampani iphinde yavavanya iincasa zohlelo olunyiniweyo kunye nokwahluka kwamaxesha onyaka ukulungiselela izinto ezahlukeneyo ezithandwayo kunye nezinto ezikhethwayo. Nangona kunjalo, inguqulelo yetshokholethi yobisi eqatywe ilekese ihlala iyintandokazi yabalandeli.
Ngoku, masilungise intelekelelo yakutsha nje malunga nokutshintsha kwegama le-M&Ms. Ngelixa bekukho iingxoxo kwiNkampani ye-Mars malunga nokutshintsha igama, akukho saziso sisemthethweni senziweyo malunga negama elitsha le-M&Ms. Kubalulekile ukuqwalasela ukuba amagama eebhrendi aya kuphononongo lwamaxesha ngamaxesha, kwaye iinkampani zihlala ziphonononga iinketho zokuhlaziya umfanekiso wazo kunye nokubhenela abathengi abatsha. Nangona kunjalo, ukutshintsha igama lophawu olusekwe kakuhle nolwamkelwa ngokubanzi njengeM&Ms sisigqibo esibalulekileyo esiya kufuna ukuqwalaselwa ngononophelo.
Esinye isizathu esinokubakho emva kokutshintshwa kwegama elinokubakho kukulungelelanisa uphawu kunye namanyathelo ozinzo lwenkampani. Kwiminyaka yakutshanje, kuye kwakho ugxininiso olukhulayo ekunciphiseni inkunkuma yeplastiki kunye nokukhuthaza izenzo ze-eco-friendly. I-M&Ms, njengezinye iinkampani ezininzi, bezijonga iindlela zokuzinza ngakumbi. Ukutshintsha igama kunokuba linyathelo elicwangcisiweyo lokubonisa ukuzibophelela kwabo kokusingqongileyo kwaye baqaqambise iinzame zabo ekuphuhliseni ukupakishwa okuzinzileyo kunye neendlela zokufumana izinto.
Ukuba i-M&Ms ibinokwenza utshintsho lwegama, ngokungathandabuzekiyo ibiya kuphakamisa imibuzo ethile malunga nekamva leswiti edumileyo. Ngaba incasa kunye noburhabaxa bebuya kuhlala bufana? Ngaba igama elitsha liza kuhambelana nabathengi ngamandla njengelokuqala? Le yingqwalasela ebalulekileyo ekufuneka iNkampani ye-Mars ijongane nayo ukuze iqinisekise inguqu engenamagingxigingxi kunye nokugcina ukuthembeka kwabathengi.
Ngaphandle kwelekese ngokwayo, umatshini we-M&M nawo udlala indima ebalulekileyo ekuvelisweni kwezi zinto zityiwayo.Umatshini weM&Mbubunjineli obumangalisayo, obuyilelwe ukugquma iqhekeza letshokholeyithi ngokufanelekileyo ngeqokobhe lelekese. Inkqubo iqala ngeelentile zetshokolethi zityiswa kumatshini, kwaye njengoko zihamba ecaleni komgca wemveliso, ziqatywe ngeqokobhe lelekese eliqinileyo, emva koko zipoliswe ukuze zikhanyise utyikityo.
Umatshini we-M&M uye wavela ngokuhamba kwexesha ukuhlangabezana nemfuno eyandayo yezi chocolates zityekayo. Ukuqhubela phambili kwezobuchwepheshe kuye kwavumela amazinga okuvelisa ngokukhawuleza kunye nokulawulwa komgangatho ophuculweyo. Oomatshini baxhotyiswe ngee-sensor eziphambili kunye neenkqubo ezizenzekelayo zokuqinisekisa ukugquma okuhambelanayo kunye nokufana okufanayo, okukhokelela kwi-M & M egqibeleleyo rhoqo.
Ngaphandle kokutshintsha kwegama elinokubakho, inye into eqinisekileyo: iM&Ms iya kuqhubeka iyilekese edumileyo nexabisekileyo kwihlabathi liphela. Nokuba badlala igama elitsha okanye hayi, indibaniselwano ekhethiweyo yetshokholethi kunye neqokobhe lelekese iya kuhlala izisa ulonwabo kubantu bayo yonke iminyaka. Njengoko silindele ngolangazelelo nasiphi na isibhengezo esisemthethweni esivela kwiNkampani ye-Mars, kukhuselekile ukuthi i-M&Ms iya kuhlala ilishwamshwam elithandwayo kwizizukulwana ezizayo.
Ixesha lokuposa: Aug-16-2023