I-M&M's, iingceba zetshokholethi ezinemibala enemibala eqatywe ngelekese, ibiyinto ethandwayo kumashumi eminyaka. Enye yezinto ezenze iiM&M zathandwa kakhulu ngabalinganiswa abakhumbulekayo nabathandekayo, abaziwa ngokubaM&M Spokescandies. Aba balinganiswa, ngamnye onobuntu obahlukileyo kunye nenkangeleko, badlale indima ebalulekileyo kumaphulo entengiso ye-brand. Nangona kunjalo, kwiminyaka edlulileyo, kukho utshintsho ekubonakalisweni kwaba balinganiswa, beshiya abaninzi bezibuza, "Kwenzeke ntoni kwi-M & M Spokescandies?"
Ukuqonda ukuvela kweM&M Spokescandies, kubalulekile ukujonga emva kwimbali yabo. Ezokuqala iimaskoti ze-M&M, eziBomvu kunye noMthubi, zaziswa ngo-1954. Ubomvu, inkokeli ozithembileyo, kunye noYellow, i-goofball ethandekayo, baba ziintandokazi ngoko nangoko phakathi kwabathengi. Iingxoxo zabo ezihlekisayo nezihlekisayo kwiintengiso zathimba iintliziyo zezigidi zabantu, ziseka unxibelelwano oluluqilima ngokweemvakalelo nolu phawu.
Njengoko iminyaka yayihamba, iM&M yazisa iiSpokescandies ezongezelelweyo kumxube. Aba balinganiswa batsha baquka iGreen, i-M&M yabasetyhini abazithembileyo, i-Orange, i-M&M exhalabileyo kunye ne-paranoid, kunye noBlue, i-M&M epholileyo nebekekileyo. Aba balinganiswa bazise iyantlukwano kwaye bandisa uluhlu lwabantu phakathi kohlobo lweM&M.
Nangona kunjalo, kwiminyaka yakutshanje, kubekho utshintsho kumelo lwe-M&M Spokescandies. Utshintsho oluphawulekayo lwenzeka kwi-2012 xa umlingiswa weBlue wasuswa okwethutyana kwiintengiso. Esi sigqibo sibangele inkxalabo kunye neentelekelelo phakathi kwabalandeli. Abaninzi bazibuza ukuba ukungabikho kweBlue kusisigxina okanye ukuba kukho isizathu esinzulu emva kotshintsho.
Inyaniso kukuba, ukunyamalala kukaBlue, njengamaqhinga amaninzi okuthengisa, yayilinyathelo lobuchule. IMars, ibandakanyiwe, inkampani engumzali yeIlekese yetshokolethi kaM&M, babefuna ukudala ulindelo kunye nokuvelisa i-buzz malunga ne-Super Bowl XLVI yabo yokuthengisa. Ukungabikho kukaBlue kwiphulo kukhokelele ekubuyeni ngempumelelo njengoko abalandeli babemlindele ngolangazelelo ukubuya kwakhe. Eli nyathelo libonise amandla kunye nefuthe laba balinganiswa bangeyonyani babambe kubathengi.
Olunye utshintsho oluchaphazele i-M&M Spokescandies kukungeniswa koshicilelo olulinganiselweyo okanye abalinganiswa bexesha lonyaka. I-M&M izame amaphulo ahlukeneyo anemixholo, anje ngeHalloween, iKrisimesi, kunye nentsebenziswano kunye neemuvi ezinje nge "Star Wars." Abalinganiswa bohlelo olulinganiselweyo, nangona bengokwexeshana, bongeze uchulumanco nobutsha kuphawu lweM&M.
Ukongeza kwimikhankaso yokuthengisa, i-M & M Spokescandies yenza ukubonakala ngamaxesha athile kwiiplatifomu zoluntu. Baneeakhawunti zabo ezinikezelweyo zemidiya yoluntu, apho banxibelelana nabalandeli ngomxholo ohlekisayo kunye nokudlalayo. Oku kusebenzisana nabathengi kunceda ukugcina iimpawu ezifanelekileyo kwixesha ledijithali apho imidiya yoluntu idlala indima ebalulekileyo kwizicwangciso zokuthengisa kunye nokuthengisa.
Ngelixa i-M&M Spokescandies ziye zavela ngokuhamba kweminyaka, ukuthandwa kwazo kuhlala kunjalo. Aba balinganiswa baye baba yimifanekiso yenkcubeko, kunye nenani lezinto ezithengiswayo, izinto eziqokelelweyo, kunye nempahla ekhoyo ukuze ithengwe. Baye badlula indima yabo njengeemascots nje kwaye baye baba yinxalenye yenkcubeko edumileyo.
Kwiminyaka yakutshanje, uphawu lwe-M&M luye lwaphonononga iindlela ezintsha zokusebenzisana nabathengi ngokwazisa uMshini woMenzi we-M&M. Lo matshini uvumela abathengi ukuba benze iM&M's zabo ngokukhetha imibala, imiyalezo, kunye nokongeza imifanekiso ukwenza imveliso ekhethekileyo yokwenene. Umatshini woMenzi we-M&M ungena kumnqweno okhulayo wabathengi wamava omntu, ewenza ulongezo oluxabisekileyo kwipotfoliyo yohlobo.
Ngokuphathelele ikamva le-M&M Spokescandies, lixesha kuphela eliya kuxela. Kusenokwenzeka ukuba iMars, eBandakanyiweyo iya kuqhubeka nokunyusa ukuthandwa kwaba balinganiswa ukwenza amaphulo okuthengisa abandakanyekayo. Umatshini woMenzi we-M&M, kunye neenketho zawo zokwenza ngokwezifiso, unokubonelela ngeendlela ezongezelelweyo ukuze uphawu luphonononge. Ngobume obuguquguqukayo bentengiso kunye nezinto ezikhethwa ngabathengi, kuya kuba ngumdla ukubona ukuba iM&M iqhubeka njani ukuziqhelanisa kwaye iphuhlise iSpokescandies zayo ezithandwayo.
Ukuqukumbela, iM&M Spokescandiesbaye benza iinguqulelo ezahlukahlukeneyo kwimbali yabo. Ukususela ekuqalisweni kwabalinganiswa abatsha ukuya ekususweni okwethutyana kwabakhoyo, ezi icons zelekese zobuxoki ziye zahlala ziyinxalenye ebalulekileyo yesicwangciso sokuthengisa seM&M. Ukwaziswa koMshini woMenzi we-M&M wongeze umgangatho omtsha kuhlobo, unika abathengi ithuba lokujonga iiM&M zabo. Ngelixa utshintsho lunokwenzeka, i-M&M Spokescandies iyaqhubeka nokubamba indawo ekhethekileyo ezintliziyweni nasezingqondweni zabathengi, iqinisekisa impumelelo eqhubekayo ye-brand ye-M&M.
Ixesha lokuposa: Aug-04-2023