I-M&Ms, i-iconic yeswiti egqunywe itshokholethi ephathwayo, yonwabele izigidi zabantu kwihlabathi liphela amashumi eminyaka. Ziye zaba yeyona nto iphambili kwiiholo zemiboniso bhanya-bhanya, kwiipaseji zeelekese, nakwiibhegi zokukhohlisa. Kodwa ngaba ukhe wazibuza ukuba yintoni le mibini iNkosazanaM&Ms itshokolethi ilekesemela i? Kweli nqaku, siza kuphonononga imbali kunye nokubaluleka emva kwezi ncwadi zimbini kwaye sijonge kwihlabathi elinomdla le-M&Ms.
Imvelaphi yee-M&Ms inokulandwa ukusuka ekuqaleni koo-1940, ngexesha leMfazwe Yehlabathi yesiBini. UForrest E. Mars Sr., unyana womseki weMars, Inc., waqaphela amajoni kwiMfazwe yamakhaya yaseSpain esitya amaso amancinane etshokholethi agqunywe kwiqokobhe leswekile ekrwada, ethintela itshokolethi ekunyibilikeni. Ekhuthazwa kolu qwalaselo, uMars uvelise inguqulelo yakhe yezi ntsimbi zetshokholethi, awayibiza ngokuba yiM&Ms, isishunqulelo se-'Mars & Murrie's.'
Aba Nkskz babini kwi-M&M bamele iifani zoosomashishini ababini abaye baba negalelo ekudaleni esi sidlo sidumileyo sezobisi.I-'Mars' kwi-M & Ms ibhekisela kwi-Forrest E. Mars Sr., ngelixa i-'Murrie' imele uWilliam FR Murrie, umongameli we-Hershey's, owayenesabelo se-20% kwi-M&Ms venture. Intsebenziswano phakathi kukaMars noMurrie ivumele ukuveliswa kweM&Ms ukuba kwenzeke kusetyenziswa itshokolethi kaHershey, isithako esibalulekileyo esinika uM&Ms incasa yabo eyahlukileyo.
Nangona kunjalo, ubudlelwane phakathi kweMars kunye neHershey ayizange ihlale ixesha elide. Ngasekupheleni kwee-1940s, uMars wathenga isiteki sikaMurrie kwinkampani, ngaloo ndlela waba nguye yedwa umnini weM&Ms. Olu lwahlulo lukhokelele kutshintsho olubalulekileyo kwiresiphi yeUM&Ms umatshini wokwenza iimbotyi zetshokolethi. I-Mars ithathe indawo yetshokholethi kaHershey kunye nomxube wakhe wetshokholethi wobunikazi, osasetyenziswa nanamhlanje. Olu tshintsho aluqinisekisanga kuphela umgangatho kunye nokuhambelana kwencasa ye-M & Ms kodwa kwavumela iMars ukuba ilawule yonke inkalo yenkqubo yokuvelisa.
Ukutyhubela iminyaka, ii-M&Ms ziye zenziwa iinguqu ezininzi, kubandakanya nokwaziswa kweencasa ezintsha, imibala, kunye nohlelo olulodwa. Iziqwenga zetshokholethi ezicatshulwe yilekese zifumaneka kuluhlu lwemibala eqaqambileyo, nganye imele incasa eyahlukileyo. Imibala yantlandlolo yayiquka umbala omdaka, omthubi, o-orenji, oluhlaza, obomvu kunye no-violet. Nangona kunjalo, iphalethi yombala iye yanda ngokuhamba kwexesha ukuze ibandakanye i-shades eyongezelelweyo efana neblue kunye neminye imibala elinganiselweyo kwimibhiyozo yamaxesha onyaka.
Impumelelo ye-M&Ms ayikho kuphela kwincasa yayo eyonwabisayo kodwa nakwizicwangciso zayo zokuthengisa ezikrelekrele. I-brand yamkelwa ngenxa yeentengiso zayo ezikhumbulekayo nezihlekisayo ezineempawu ze-anthropomorphic M&Ms, ezathi zaziswa ngoo-1990. Aba balinganiswa, abafana noBomvu obuthandekayo kunye neGoofy Yellow, baye batsala abaphulaphuli kwihlabathi liphela. Iingxoxo zabo zobuchule kunye nezenzo ezigwenxa ziye zaba yinxalenye yomfanekiso we-brand ye-M&Ms.
Kwiminyaka yakutshanje, i-M&Ms ikwamkele inkqubela phambili yetekhnoloji. Umzekelo oqaphelekayo ngumatshini we-M&M, isixhobo sokuthengisa esinikezela ngeM&Ms ezilungiselelwe wena ngemiyalezo eyeyakho, imifanekiso, okanye iilogo. Aba matshini bavumela abathengi ukuba benze izipho ezikhethekileyo nezenzelwe umntu okanye izinto zokuthengisa. Nokuba isetyenziselwa imitshato, imisitho yeshishini, okanye njengesikhumbuzo, umatshini we-M&M uye waba ngumtsalane odumileyo kwiindawo ezahlukeneyo.
IUmatshini weM&Misebenza ngokusebenzisa ubugcisa boshicilelo olukwizinga eliphezulu ukuprinta i-inki etyiwayo ngokuthe ngqo kwiqokobhe eligqunywe ilekese yeM&M nganye. Umatshini unokuvelisa amawaka ee-M&Ms zomntu ngamnye ngomzuzu, enikezela ngendlela ekhawulezayo nesebenzayo yokudala ukuphatha okulungiselelweyo. Ukongeza kwi-personalization, umatshini we-M & M unikezela ngoluhlu lwencasa kunye nokukhethwa kombala, okuvumela abathengi ukuba benze indibaniselwano egqibeleleyo ukuze ihambelane nezinto abazithandayo.
Ukwaziswa komatshini we-M&M kuyiguqule indlela abantu abanxibelelana ngayo nolu hlobo luthandwayo lweelekese. Akwandisi nje kuphela amathuba okwenziwa komntu kodwa ikwabonisa ukuzibophelela kohlobo lokuvelisa izinto ezintsha kunye nokuhlangabezana neemfuno eziguqukayo zabathengi bayo. Umatshini we-M & M bubungqina bokunyamezela ukuthandwa kunye nokulungelelaniswa kwe-M & Ms kwimarike ye-confectionery yokhuphiswano.
Ukuqukumbela, aba Nkosazana babini kwi-M&Ms bamele iMars kunye noMurrie, oosomashishini ababini abadlale indima ebalulekileyo ekudalweni kwesi sithongatho sidumileyo. I-M&Ms ivele yavela kwilekese elula egqunywe ngetshokolethi yaba yinto yehlabathi jikelele, ngencasa yabo eyahlukileyo kunye nemibala edlamkileyo etsala umdla kubathandi belekese kwihlabathi liphela. Ukwaziswa komatshini we-M&M kubonisa ngakumbi ukuzibophelela kwe-brand kwizinto ezintsha kunye nokwaneliseka kwabathengi. Ke kwixesha elizayo uyonwabela iqaqobana leM&Ms, khumbula imbali kunye nobugcisa obusemva kwezi zinto zimnandi.
Ixesha lokuposa: Aug-08-2023